Customer Centered Design is the core principle.
Your digital strategy should place your targeted audience in the center of the experience and much like a hub and spoke, have digital channels radiate outward, to fortify and move your story and your sales forward. The tactics require web, social engagement and email working together to meet the needs of your customers. Deliver great digital experiences and measure bold growth.
Know Your Customers
First know your customers – who they are, what they want and where they are. Personas serve as archetypes and represent each segment of your audience. By understanding what people like and need, and what their values are, personas will inform the Digital Strategy.
- Persona Strategy
- Customer Assessment / Survey
- Usability Testing
Design the Experience
Much like a map that shows how to get from point A to point B, the Customer Journey is the sum total of all the digital parts. Combined with the Persona Strategy, customer journey guides the process of when, where and how to engage your customers along their paths to purchase and advocate.
- Customer Journey
- A / B Testing
- Inbound vs. Closed-Loop Marketing
Tell a Compelling Story
Content wins the hearts and minds of your audience. Or maybe it doesn’t. But it should. A clearly defined Content Strategy is the difference between a compelling story and a set of disparate, disconnected messages. Fragmentation is the enemy.
- Content Strategy
- Content Syndication Planning
- Social Media Measurement
Build Relationships
Be where your customers are. Digital Media provides the platform to develop an ongoing relationship with customers – current, future and prior. Develop a plan to leverage the best digital channels based on your audience.
- Digital Media Strategy
- Content Syndication Strategy
- Digital Marketing Measurement
Layer Your Communication
Incorporate email communication into your marketing mix and drive customer engagement. Branded, integrated and a decisive touchpoint of your customer experience.
- Email Marketing Strategy
- Messaging Strategy
- Template Development
- Analytics & A/B Testing
Write Once. Use Many Times
Develop a broad and rich digital ecosystem and use growth-driven design to move your business forward. Informed by performance and user behavior, designed to fuel business growth.
- Content Syndication
- Infographics
- Online Video Releases