When you think about member engagement, do you only think about targeting your current members? If so, you’re missing out on two-thirds of your engagement opportunities! Your member engagement strategy needs to target more than just your established members—it needs to include both prospective and new members as well.
The key to successful member engagement is proving your association’s relevance to the people you serve. You must understand their wants, needs, values and aspirations. Once you know this, you need to position your association to deliver those things. All of your communications and branding should reinforce your message.
The hard part is that you need to “speak” to different groups. And that means you can’t use a cookie-cutter approach here. You need to appeal to each of these groups with a targeted plan.
In our guide, “11 Tips for Creating and Sustaining Member Engagement,” you’ll learn proven member engagement strategies that work in the key stages of the member lifecycle: recruiting, onboarding and ongoing membership. And after reading the guide, you’ll have a good sense of whether you are taking advantage of all of your engagement opportunities and get some fresh ideas for improving your strategy.
Sound good? Then download the guide: 11 Tips for Creating and Sustaining Member Engagement
