1930 Cadillac 452 Fleetwood Roadster3

When Hood Ornaments Created Badge Value.

One look at the 1930 Cadillac 452 Fleetwood Roadster’s hood jewelry and you were entranced. This mermaid would make Starbuck’s logo blush. Bob and Brigitte Thayer’s roadster hails from Atlanta, Georgia during Pebble Beach Concours.

Like ships, hood ornaments represented a figurehead and a symbol of prosperity reflecting favorably on a vessel’s owners. And during the Depression, Cadillac adorned its V16 deserving such a beacon—of America’s will to succeed.

Copyright ©  Warren McKenna, Michael Palinsky

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1930 Cadillac 452 Fleetwood Roadster1