Maker of agricultural and nutrition products. Developer of safety and protection devices. Industrial biotech giant. The thrust behind one of the largest car manufacturers in the world, General Motors is DuPont. Pebble Beach Concours d’Elegance welcomes DuPont Company—an innovative, technology powerhouse whose industrialized footprint ranks 86th in Fortune 500. DuPont’s love of automobiles extends beyond […]
GM
When Templates Crush the Brand.
What happened with the Cadillac and Chevrolet ads last week? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s positioning line, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM’s reinvigoration program and has left its brands (including consumers) in a cloud of smoke. The cookie-cutter ads have blended both […]
The Leno Show, Cars & Star Power.
“I made $5 billion over the summer.” Leno rocks the crowd with his return to TV and his opening monologue. Jay confesses he turned his old cars into a gold mine with the Cash for Clunkers program. (wink) GM and the car industry could learn a lot from the reinvented Jay Leno Show. A couple […]
Kind of Blue Makes Green for GM.
Al Ries and Jack Trout were right (and wrong). The #1 immutable law of marketing is “be there first not necessarily better.” WSJ reported Apple’s 15% revenue growth for its new iPhone. The iPhone 3G S sizzles while its once unflappable cousin the iPod simmers. This reminded me of the late 90’s campaign positioning Apple […]