Maker of agricultural and nutrition products. Developer of safety and protection devices. Industrial biotech giant. The thrust behind one of the largest car manufacturers in the world, General Motors is DuPont. Pebble Beach Concours d’Elegance welcomes DuPont Company—an innovative, technology powerhouse whose industrialized footprint ranks 86th in Fortune 500. DuPont’s love of automobiles extends beyond […]
General Motors
When Templates Crush the Brand.
What happened with the Cadillac and Chevrolet ads last week? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s positioning line, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM’s reinvigoration program and has left its brands (including consumers) in a cloud of smoke. The cookie-cutter ads have blended both […]