James Dyson vacuum cleaners hold the secret to the auto industry’s plight or its profits. Advertising Age, Wall Street Journal, and The Economist all agree, the plummeting auto industry has nothing (and everything) to lose. The industry’s biggest opportunity is now. It’s change or die. James Dyson set out to solve a simple problem, a […]
Chevy Volt
Kind of Blue Makes Green for GM.
Al Ries and Jack Trout were right (and wrong). The #1 immutable law of marketing is “be there first not necessarily better.” WSJ reported Apple’s 15% revenue growth for its new iPhone. The iPhone 3G S sizzles while its once unflappable cousin the iPod simmers. This reminded me of the late 90’s campaign positioning Apple […]