What happened with the Cadillac and Chevrolet ads last week? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s positioning line, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM’s reinvigoration program and has left its brands (including consumers) in a cloud of smoke. The cookie-cutter ads have blended both […]
Cadillac
When Hood Ornaments Created Badge Value.
One look at the 1930 Cadillac 452 Fleetwood Roadster’s hood jewelry and you were entranced. This mermaid would make Starbuck’s logo blush. Bob and Brigitte Thayer’s roadster hails from Atlanta, Georgia during Pebble Beach Concours. Like ships, hood ornaments represented a figurehead and a symbol of prosperity reflecting favorably on a vessel’s owners. And during […]