James Dyson vacuum cleaners hold the secret to the auto industry’s plight or its profits. Advertising Age, Wall Street Journal, and The Economist all agree, the plummeting auto industry has nothing (and everything) to lose. The industry’s biggest opportunity is now. It’s change or die. James Dyson set out to solve a simple problem, a […]
Automobile Design
Pedigree and Provenance—Bugatti Then & Now.
Masterful engineering and focus for the brand that has thrived for nearly a century. Bugatti. Say it again. Bugatti. The name makes you feel hungry for motorsport and decidedly particular about the marque that defines “vitesse”. Bugatti’s pedigree and prominence in motorsports is as enduring as the brand itself. What will Bugatti’s owner Volkswagen come […]