A mega millionaire would be hard-pressed to contain oneself at this gathering. The Quail represents the epitome of the finest car corral in the world—where automotive jet setters convene for a weekend of see and be seen. Helicopters, Bugattis, fine cigars and the latest from Pagani, Koenigsegg, McLaren and other reputes take to the links […]
Month: July 2015
When Templates Crush the Brand.
What happened with the Cadillac and Chevrolet ads last week? I’m a fan of the 60-day satisfaction guarantee and applaud GM’s positioning line, “May the Best Car Win.” But McCann-Erickson’s latest creative has choked GM’s reinvigoration program and has left its brands (including consumers) in a cloud of smoke. The cookie-cutter ads have blended both […]
Brands Matter—Automobiles Especially.
Warren McKenna blogs on brands that make a difference in people’s lives. Automobile enthusiast, innovator and storyteller are just a few of the words that describe this agency leader. Check out Warren’s Biography.
If Cars Sucked—Like A Dyson.
James Dyson vacuum cleaners hold the secret to the auto industry’s plight or its profits. Advertising Age, Wall Street Journal, and The Economist all agree, the plummeting auto industry has nothing (and everything) to lose. The industry’s biggest opportunity is now. It’s change or die. James Dyson set out to solve a simple problem, a […]